A mobile device display comprises a normal operating mode and a power save mode. The display comprises an area for use during power save mode operation of the mobile device. The area is a portion of a full display area or the full display area. The mobile device comprises a memory that comprises an application program. The mobile device displays a first content relating to the application program in the area. The content is displayed for a first determined time period or until the mobile device transitions from the power save mode to the normal operating mode, when the mobile device is in the power save mode and the user controllable application program is running, the first determined time period is provided by the application program.