A method, system, and framework provide the ability to distribute media content. Title information for a media asset is acquired into a computer database. Distribution requirements (e.g., file requirements for files required to distribute the media asset) for retailers and territories are maintained in the database. Desired retailers are selected. Based on the title information and the desired retailers, territories with distribution requirements that match the title information are automatically selected. File requirements for the selected desired retailers and selected territories are displayed. An order is created (the order is based on the title information, the selected desired retailers, the selected territories, and the file requirements). Files identified by the file requirements are received. Based on the order, the received files are automatically submitted (for distribution of the media asset) to the selected retailers.