A message receiving method and apparatus using a customized tag including: receiving a message including a first customized tag from a message transmitting device; determining whether the first customized tag is included in the message, and, if the first customized tag is determined to be included in the message, extracting the first customized tag from the message; analyzing the first customized tag based on an extraction result; and controlling a message receiving device based on a control operation described in the first customized tag.