Apparatus and method for inserting a hose coupling into a hose, the coupling and the hose having inner surfaces defining an inner diameter. A shaft has a first and a second end. A gripping member is associated with the shaft and is movable between a relaxed condition wherein the gripping member has a diameter less than the inner diameters of the hose the coupling and an expanded condition wherein the diameter of the gripping member is increased so that the gripping member grippingly contacts the inner surface of the hose to secure the shaft in the hose in a way that the second end of the shaft extends from the hose. A pusher member is associated with the shaft, and is engageable with the coupling and is movable along the shaft towards the gripping member to insert the coupling into the hose.