An online content system, such as a digital magazine, provides scrollable content that can be advanced in discrete, full-page scrolling increments. Each page of the content may include text and one or more images. The online content system thus provides a page scrolling animation that minimizes the negative affect of fast-scrolling text on a user's experience. In the animation of a single page scroll, the text moves less than a full height of the page and the image(s) move the full height of the page (i.e., the current image moves completely off the page and the new image moves into position from a location completely off the page). During this animation, the image may pass over the text, covering the old text and revealing the new text as it moves into its final position. The old text may also fade out while the new text fades in.