Techniques for allowing devices to obtain software updates are described. In one scenario, a device broadcasts request for updates to nearby devices of the same type, at least one of which responds indicating an available update. The device requesting the update broadcasts a request for the available update to nearby devices, at least one of which provides at least a portion of the update. In another scenario, a device broadcasts requests for update to nearby devices manufactured by the same manufacturer. At least one device may provide the update, responsive to a determination that the update is available. Alternately, responsive to a determination that the update is not available, the device receiving the broadcast may respond saying the update is not available, then attempt to update the update from an update server. Upon receiving a later broadcast, the device having the update may provide the update to the requesting device.