A system, method, and computer program product are provided for identifying tests to automate in a software testing project. In operation, a request for a recommendation for at least one test to automate in a software testing project including a plurality of tests is received. Additionally, a plurality of parameters associated with the software testing project are identified to identify the at least one test to automate. Further, the at least one test to automate is identified from the plurality of tests associated with the software testing project, based on the plurality of parameters. Moreover, the at least one test to automate is presented as the recommendation utilizing at least one user interface.