Techniques and solutions for provided for generating web content magazines. For example, a web content magazine can be generated by obtaining a user-specific interest model for a particular user, determining a reading time period, obtain web content that can be read by the user within the reading time period, processing the obtained web content to generate a web content magazine, and providing the web content magazine for display. The web content magazine can contain an amount of content that can be read by the user within the reading time period according to the user's reading speed.