An image processing apparatus includes a setting unit configured to set a virtual light source for a captured image; a brightness correction unit configured to correct brightness of a partial region of an object using the virtual light source set by the setting unit; an attribute detection unit configured to detect an attribute of the partial region; a glossy component generation unit configured to generate a glossy component that is to be applied to the partial region, according to the attribute of the partial region detected by the attribute detection unit; and a glossy appearance correction unit configured to correct a glossy appearance of the partial region using the glossy component generated by the glossy component generation unit.