Provided is a display device including a first change unit configured to change a transmittance of a liquid crystal panel in synchronization with a first timing, a second change unit configured to change brightness of a backlight of the liquid crystal panel in synchronization with a second timing, a calculation unit configured to calculate delay time for delaying the second timing relative to the first timing, and a delay control unit configured to make the first change unit change the transmittance of the liquid crystal panel in synchronization with the first timing, and make the second change unit change the brightness of the backlight in synchronization with the second timing delayed from the first timing by the delay time.