Provided is an image forming apparatus capable of counting a number of prints with high accuracy and a recording medium. An MFP that includes a monochrome counter for monochrome printing and a color counter for color printing sets the monochrome counter as a target counter for reflecting the number of prints in a printing process when only monochrome toner of monochrome toner and color toner is consumed in the printing process. Moreover, the MFP sets the color counter as a target counter when color toner is consumed in a printing process. Then, the MFP reflects the number of prints in a printing process on the set target counter.