In an image processing apparatus, a characteristic acquisition unit acquires a characteristic of the projection object. A correction control unit determines a parameter in accordance with the characteristic and corrects an input image based on the parameter. A characteristic specifying unit specifies an attentional characteristic region based on the characteristic. A captured image acquisition unit acquires a captured image of a projection image. A change determination unit determines whether the attentional characteristic region changes by a predetermined amount or more from the input image and the captured image, causes the characteristic acquisition unit to acquire the characteristic if it is determined that the region changes, and redetermines to cause the correction control unit to produce a projection image.