Disclosed is a method for receiving a reference signal for determining location by means of one or more unlicensed band cells in a wireless communication system, and the method, carried out by a terminal, may comprise the steps of: receiving configuration information associated with a positioning reference signal (PRS) transmitted by means of one or more unlicensed band cells, the PRS-related configuration information comprising information regarding the subframe from which the PRS is transmitted; receiving and measuring the PRS by means of the PRS-related configuration information; and reporting the results of the PRS measurement to a serving base station.