A feeding apparatus and a feeding method are disclosed. The apparatus and the method feed wrapping material towards an inlet of a chamber. An object in this chamber is to be wrapped with wrapping material injected into the chamber. A wrapping material supplying unit supplies wrapping material from a reservoir towards the inlet such that a loose end area is formed. A drive drives a conveying surface of a wrapping material feeding unit either in a feeding direction or in a cleaning direction. If moved in the feeding direction, the conveying surface conveys the loose end area towards the inlet. If moved in the cleaning direction, the conveying surface cleans the inlet from debris.