A product search apparatus according to a preferred aspect of the present invention includes a physical amount acquisition unit that acquires a physical amount of an image of a specific product from a product database, a first conversion unit that converts the physical amount of the image of the specific product into information indicating a block in a sensibility space, a second conversion unit that converts the information indicating the block in the sensibility space into information indicating a range of a physical amount of an image, a category selection unit that selects a search target category, and a search unit that searches for an image corresponding to the search target category and a block of interest from the product database based on the search target category and the information indicating the range of the physical amount obtained by the second conversion unit.