A computer-executed process receives an object that characterizes a navigation capability of a website. The object includes a navigation parameter that specifies a navigation page of the website, and a query parameter that specifies a subset of content of the navigation page. The process also executes a script to dynamically generate a navigation structure based upon the object data. The process detects selection of a navigation component of the navigation structure, and updates an address in a Uniform Resource Locator (URL) bar of the browser with a composite resource identifier to retrieve a requested subset of content of the selected navigation page. The composite resource identifier includes a subordinate resource identifier that identifies the navigation page, which is derived from the navigation parameter and at least one query derived from the query parameter, which specifies the requested subset of content of the navigation page.