Invention Grant
- Patent Title: Cross-device and cross-channel advertising and remarketing
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Application No.: US14751555Application Date: 2015-06-26
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Publication No.: US10229429B2Publication Date: 2019-03-12
- Inventor: Kuntal Dey , Seema Nagar , Swati Rallapalli
- Applicant: International Business Machines Corporation
- Applicant Address: US NY Armonk
- Assignee: International Business Machines Corporation
- Current Assignee: International Business Machines Corporation
- Current Assignee Address: US NY Armonk
- Agency: Cahn & Samuels, LLP
- Main IPC: G06Q30/02
- IPC: G06Q30/02

Abstract:
An embodiment of the invention identifies a positive reaction to an advertisement and sends the advertisement to a mobile and/or wearable electronic device of a user. The advertisement can be sent to the mobile and/or wearable electronic device of the user only when the user is within a first threshold distance to a store of the advertiser, the user is within a second threshold distance to a store that is within a third threshold degree of similarity to the advertisement, the user is within the second threshold distance to a store that is within the third threshold degree of similarity to the advertiser, the user is browsing a website of the advertiser, the user is browsing a website that is within a fourth threshold degree of similarity to the advertisement, and/or the user is browsing a website that is within the fourth threshold degree of similarity to the advertiser.
Public/Granted literature
- US20160379245A1 CROSS-DEVICE AND CROSS-CHANNEL ADVERTISING AND REMARKETING Public/Granted day:2016-12-29
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