A liquid crystal display device employing a field sequential system includes: a color correction unit (122) configured to perform a color correction processing that changes a saturation of input gradation data representing a color of a pixel without changing a hue thereof and configured to output pixel data obtained by the color correction processing as digital gradation data (D1 to D3) which are data corresponding to each field; and a digital gradation data correction unit configured to perform correction that enhances a temporal change of data values of digital gradation data (D1 to D3) outputted from the color correction unit (122). The color correction unit (122) performs the color correction processing on the input gradation data such that a color based on pixel data obtained by the color correction processing is a color that can be displayable in the liquid crystal panel by the field sequential system.