Methods, apparatus, and systems to collect audience measurement data are disclosed. A disclosed example system including means for collecting audience identification data and first media identification data during a first time period, the means for collecting to stop performing data collection after audience member behavior data has been developed based on the first media identification data and the audience identification data, means for accessing second media identification data during a second time period, the second media data collected via a service provider, means for developing the audience member behavior data based on the first media identification data and the audience identification data, and means for identifying an audience member associated with the second media identification data based on the audience member behavior data.