A method for transmitting a content by a terminal is provided. The method includes sending a request for multi-point transmission for the content to a display device, receiving information about a first transmission rate between the display device and an access point (AP) from the display device, determining a first content distribution ratio for the display device and a second content distribution ratio for the terminal based on a demanded transmission rate for transmission of the content and the first transmission rate, sending information about at least one of the first content distribution ratio and the second content distribution ratio to the display device, receiving a second content portion corresponding to the second content distribution ratio of the content from a content server, and sending the second content portion to the display device.