Systems and methods are described herein to determine data associated with color palettes identified from keyword searches. Color palettes may include colors determined by human color preferences. Color palettes may be searched by name or other data associated with the color palettes. Individual colors may be extracted from color palettes, which may be used to fast index color search a data store of images and/or items. The items and/or images associated with color palettes may be returned based at least in part on the keyword search. Various user interfaces may be based at least in part on the keyword searching and/or trending techniques for color palettes.