A method and system for conducting image search is provided that includes searching a first database to locate a set of pertinent images, iteratively performing the following operations for each image in the set of pertinent images (a) extracting the histogram of red green and blue colors (RGB colors) from a given image (b) distilling the extracted RGB colors down to create a reduced color palette for the given image (c) segmenting the extracted RGB colors into a set of segments representing distinct parts of the color spectrum; (d) selecting a subset of segments to assemble a color palette for the given image; (e) updating the assembled color palette and the customer behavior score for the given image in the first database; and generating a ranked display of suggested color palettes for the search query by aggregating the customer behavior scores for the search query across all images.