- Patent Title: Method and system for providing advertisement based on gaze of user
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Application No.: US14035054Application Date: 2013-09-24
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Publication No.: US10235693B2Publication Date: 2019-03-19
- Inventor: Eunja Byun , Sukku Yu
- Applicant: NAVER Business Platform Corp.
- Applicant Address: KR Gyeonggi-do
- Assignee: NAVER CORPORATION
- Current Assignee: NAVER CORPORATION
- Current Assignee Address: KR Gyeonggi-do
- Agency: Harness, Dickey, & Pierce, P.L.C.
- Priority: KR10-2012-0105871 20120924
- Main IPC: G06Q30/02
- IPC: G06Q30/02

Abstract:
Methods and systems of modifying content displayed by a mobile device are provided. A region of interest (ROI) of a user is recognized. The ROI may be associated with content being displayed on a display of the mobile device. A time duration of interest based on the ROI is determined. The displayed content is modified based on the ROI, the time duration of interest, and a content type of the displayed content.
Public/Granted literature
- US20140089097A1 METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENT BASED ON GAZE OF USER Public/Granted day:2014-03-27
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