Provided herein are system, methods and computer readable storage media in facilitating the determination of provider parameters, such as a provider margin, for a promotion of the provider's goods, services, and/or the like in an agreement between the provider, also known as a merchant, and a promotion and marketing service that is configured to illustrate or otherwise inform consumers of the availability of one or more instruments for a promotion. In providing such functionality, the system may be configured to, for example, receive provider characteristic data, determine historical provider information, receive provider promotion structure data, determine a provider profile, determine a positive return on investment threshold, and transmit a provider parameter.