The augmented reality e-commerce may maximize limited physical space within a store by providing virtual displays of products in predetermined physical spaces. A virtual shelf blueprint that includes positional information for virtual display locations on a virtual shelf may be received. Subsequently, geospatial sensor scans of multiple reference markers in a real-world may be received. The multiple reference markers may correspond to reference points in the virtual shelf blueprint. The virtual shelf may be mapped to the real-world based on the multiple reference markers, in which the mapping may be performed by assigning positional data of the multiple reference markers to the reference points in the virtual shelf blueprint. The virtual shelf may be populated with one or more 3-dimensional (3D) objects that virtually represent at least one real-world product for viewing via an augmented reality device.