Provided are a method and an apparatus for providing point-to-multipoint transmission in a single cell in E-UTRAN. The method may include receiving system information for single-cell multi-transmission in a primary cell (PCell); determining whether to transmit a multimedia broadcast multicast service (MBMS) interest information message; and transmitting the MBMS interest information message, wherein the MBMS interest information message is determined to be transmitted when the terminal sets an RRC connection or when interest group communication service information of the previous interest information message, which the terminal transmitted last, has been changed.