Disclosed are broadcast interception method and apparatus of intelligent device. The broadcast interception method comprises: in a framework layer, acquiring a broadcast that a broadcast center needs to send to a broadcast receiver of an application; determining a broadcast type of the broadcast according to information contained in the broadcast; determining, according to the broadcast type and broadcast subscription information, identifier information of the application that needs to receive the broadcast; and when it is determined that the identifier information of the application matches preset identifier information of an application in a broadcast interception information set and the broadcast type of the broadcast matches a broadcast filtering type preset for the application, prohibiting sending the broadcast to the broadcast receiver of the application; otherwise, allowing sending the broadcast to the broadcast receiver of the application.