Embodiments of the disclosure describe a simulated phishing campaign manager that communicates a simulated phishing communication that includes at least the telephone number and reference identifier, to a device of a user. The content of the simulated phishing communication may prompt the user to call the telephone number identified in the simulated phishing communication. The security awareness system may select a telephone number and a reference identifier to use for the simulated phishing communication, the combination of which may be later used to identify a specific user if they respond to the message. Each of a plurality of users may have a unique combination of telephone number and reference identifier. The telephone number may be selected based on the geographic location of the user, or the telephone number may be selected to correspond to content in a simulated phishing communication.