An improved apparatus and technique for realizing the benefits of magnetic therapy in the medical field, in which permanent magnet devices and optional accoutrements are positioned against various human body portions. Preferably, the magnetic apparatus is relatively thin, and formed of ferrous and/or non-ferrous materials. The therapeutic effects of the magnetic apparatus are maximized, and the pad is maintained in contact with the body part through a specific treatment regime, providing a simple and economical way of realizing the benefits of magnetic therapy.