A picture album can include a picture frame and has a front cover panel, back cover panel, and four side panels, all in a rectangular shape and covered by a material. The edges of the sides and the front cover have embedded magnets that allow the album to open flat and recover its original shape through engaging magnetic force when closed.Multiple picture sheets can be stored in the album using a multi-ring binder spine hardware. A display window is located on the front cover panel where a picture insertion sheet can be attached to the back of the display window by magnetic force so that a picture located in the picture insertion sheet can be viewed through the display window located on the front cover panel.