A keel guard is comprised of a strip of PVC material having a length and a width. An alignment section is positioned along the length of the strip that is visible through the PVC material. The alignment section, which may be a groove for engaging the keel, facilitates installation and enables the installer to maintain the desired straightness along the entire installed length. Additionally, the see-through PVC material reveals any trapped air bubbles between the keel guard and the hull, enabling the are bubbles to be more easily removed, thereby providing a stronger, more uniform bond.