An identity management system is augmented to provide a methodology to generate an objective measure of administrative effectiveness with respect to account certification. In the approach, erroneous account information is intentionally inserted into a recertification campaign. The erroneous account information is tracked through the recertification process and used as a measurement to evaluate whether a particular manager/administrator whose accounts are impacted is successful in recognizing the erroneous account information (e.g., as a percentage of erroneous account records located). The dummy information is tracked and used to generate a quantitative measure of the effectiveness of a particular recertification campaign or a particular manager who is responsible for recertifying accounts. The results can also be used to drive other enterprise metrics and compliance systems.