A method of providing a hearing instrument includes: providing at a manufacturer the hearing instrument with a firmware which comprises a plurality of selectable functional properties; distributing the hearing instrument from the manufacturer to a middleman, wherein the hearing instrument is configured to be programmed by a programming station at the middleman, wherein the programming station is configured for selecting at least one of the plurality of selectable functional properties according to an input from the middleman, wherein the programming station is also configured to program the firmware of the hearing instrument according to the selecting to provide a programmed hearing instrument; billing an end user for the programmed hearing instrument, wherein the billing reflects the selecting; and receiving, at the manufacturer, data regarding the selecting from the middleman.