A vehicle lighting system is provided primarily for use with emergency response vehicles. The vehicle lighting system includes at least one luminescent planar sheet affixed to a vehicle's mounting surface. The luminescent planar sheet includes a non-luminescent printed circuit board in the shape of a letter or number which has a top surface of a color which contrasts with the mounting surface's color. The luminescent planar sheet includes a plurality of light emitting LEDs which are surface mounted upon the printed circuit board so as to be arranged in the shape of the desired letter or number with the LEDs covering no more than 20% of the printed circuit board's top surface. Preferably, the LEDs cover no more than 7% the printed circuit board's top surface.