A developing device includes a developing container, a rotatable developer carrying member, and a magnetic field generator. Magnetic members are provided at end portions of the developer carrying member with a gap to an outer peripheral surface of the developer carrying member, and magnet members are provided opposed to the magnetic members so as to magnetize the magnetic members. The outer peripheral surface of the developer carrying member includes a first region including a developing region corresponding to an image forming region and a second region outside and adjacent to the first region and having lower developer feeding power than the first region or having substantially no feeding power. The first region is larger than a region between outside surfaces of the magnetic members and is smaller than a region between inside surfaces of the magnet members.