Systems and methods for managing deployment of an update to computing devices are provided. An update deployment manager determines one or more initial computing devices to receive and execute an update. The update deployment manager further monitors a set of performance metrics with respect to the initial computing devices or a collection of computing devices. The update deployment manager may modify the rate of deployment based on the monitored performance metrics. For example, the update deployment manager may select additional computing devices to receive and execute an update. Further, the update deployment manager may halt deployment of the update. Moreover, the update deployment manager may rollback the deployment of the update.