A contest method and system include a sponsor displaying an advertisement accompanied by a contest invitation in association with a spectator event. An electronically geofenced perimeter of the spectator event to electronically submit affection-demonstrating digital images for contest participation, the affection-demonstrating digital images comprising at least one still image selected from a personal photograph, a family photograph, and a pet photograph portraying demonstrations of kissing, hugging, or otherwise conveying personal affection between at least two individuals or pets. Selecting a subset of the affection-demonstrating digital images from spectators located within the electronically geofenced perimeter of the spectator event as candidates for entry into a voting stage of the contest.