Digital rights management using geographic and temporal traits is described. In one or more implementations, a digital medium environment is configured to control access to at least on item of content by digital rights management functionality embedded as part of the content. Data is collected describing geographical traits of a location or temporal traits associated with a request received from the user to access the content. A determination is made from the data using a digital rights management module embedded as part of the content as to whether the geographical or temporal traits meet specified traits of a geographical behavior of a digital rights management policy enforced by the digital rights management module for the at least one item of the content. Responsive to a determination that the specified traits are met, access is permitted to the least one item of the content by the embedded digital rights management module.