A vehicular display device includes an image display device disposed on a position ahead of a driver in a vehicle and displays images, a frame member disposed on a driver side of the image display device and surrounds a part of an image display region on the image display device, and a drive device that moves the frame member relative to the image display device along the image display region. The image display device displays a predetermined image that converges from the frame member toward a convergence point set in advance in the image display region, and, when the drive device moves the frame member, the image display device performs animation display of deforming the predetermined image so as to follow the movement of the frame member while keeping the convergence point fixed.