A beverage container assembly has a container with an opening and a lid that closes the opening. The lid has a mouthpiece that extends laterally outwardly of the container to allow a person's head to remain upright or erect (i.e., minimizing or no head tilt movement) while drinking so as to not impede the user's straight-ahead vision, such as while driving. The mouthpiece is configured so that the container becomes disposed at one side of the nose so that the container is tiltable further as the nose does not interfere with the tilting action.