A ground level illumination system such as a road stud comprises a light source (12) positioned below ground level (8). An optics block (9) and a top block (2) transmit light from the source (12) to the exterior, the light rising at a shallow angle as a collimated beam in the top block (2) to emerge at a window (4) above the ground level (8). The window (4) is shaped to refract the light into a beam (16) that descends at a shallow angle relative to the ground level (8). The emerging beam (16) may be used to illuminate road markings (26) formed from luminous paint that can be re-charged by the illumination system. A feedback mechanism (82) can measure reflected light levels to maintain the optimal “charge” in the paint. A further element (84) of the system may also compare the intensity of reflected light at different wavelengths to detect the presence of fog.