A vehicle driver interface includes a mode selector, such as a shift lever, and two shift paddles. The shift paddles perform different functions according to which driving mode is selected via the mode selector. In a manual mode, driver activation of one of the shift paddles results in an upshifts and driver activation of the other shift paddle results in a downshift. In a snowplow mode, driver activation of one of the shift paddles shifts the transmission to reverse while driver activation of the other shift paddle shifts the transmission to forward.