Representative embodiments disclose mechanisms for selection of items using eye tracking. One or more primary selection targets are presented to the user. When the user selects a primary selection target, secondary selection targets are presented in close proximity to the primary selection target, either before or after selection of the primary selection target. The secondary selection targets are animated in a way that moves them away from the primary selection target. The user's eye naturally follows the secondary selection target of interest, if any, producing a vector having a magnitude and a direction. The magnitude and direction of the vector are used to identify which, if any, of the secondary selection targets are intended ty the user.