Methods and systems may provide for identifying a first user selection of one or more objects in an interface, and determining a tag associated with a second user selection. The first user selection can be a single-click selection and the second user selection may correspond to one of a tagged object and a tag. In addition, a tag relationship may be created between the one or more objects of the first user selection and the tag associated with the second user selection. If the second user selection is previous to the first user selection, the tag relationship can be created in response to the first user selection. If the second user selection is subsequent to the first user selection, the tag relationship may be created in response to the second user selection.