Exemplary embodiments relate to techniques for presenting music or other media to a user. A provider of a service may be affiliated with one or more other services offered through different sites or apps. A system may allow streaming of music through one of the services as long as an affiliated service remains as an active or foreground service on a device. Thus, a user can switch between services and continue to stream the music. The active service may provide visual advertisements that support the music streaming. Thus, the music is provided to a user of the service without a direct subscription fee or audible advertisements inserted into the music stream. Because the music is streamed through at least one of the services, the service provider can track playback metrics and remunerate the music provider accordingly.