The invention provides a data processing method, comprising: a first terminal performs image acquisition on at least one photographic object entity, and encodes the image and corresponding recognition information to form video data which is sent to a second terminal; the second terminal performs data separation on the video data to obtain a video file and recognition information associated with at least one photographic object in the video file; the second terminal recognizes at least one photographic object in the video file according to the recognition information, and forms a corresponding operation area in the video file; and when the video file is played, the second terminal performs an associated operation function according to a detected operation action on a designated operation area.