In one or more implementations, programming code is provided to each of a plurality of Internet web site hosts. Connection information is received that represents a web page and/or a user. At least one database is accessed that stores information representing advertising content, audience criteria and/or advertising performance, and a premium publisher, a publisher network, and/or self-serve publishing, and a plurality of electronic coordinated presentations. Information representing one coordinated presentation is selected at least as a function of at least one of the received electronic connection information, the electronic advertiser information and the electronic publisher information, and at least some electronic authored coordinated presentation information is transmitted, that is usable to provide the one coordinated presentation with an Internet web page.