Automatically extracting profile feature attribute data from event data is disclosed, including: receiving a set of event data; receiving a feature associated with a profiling technique; determining that a plurality of events associated with a user in the set of event data corresponds to a first attribute corresponding to the feature, wherein the first attribute corresponds to a first bin having a first defined value; determining that the plurality of events associated with the user in the set of event data corresponds to a second attribute corresponding to the feature, wherein the second attribute corresponds to a second bin having a second defined value; and creating a user record corresponding to the user indicating presence in the first bin and the second bin.