Methods and systems for identifying multiple devices belonging to a single user by merging deterministic and probabilistic data to generate a cross device data structure
Abstract:
Systems and methods are disclosed for clustering multiple devices that are associated with particular users by utilizing both probabilistic and deterministic data derived from analytics information on the users. An analytics computing system generates at least one deterministic device cluster that groups a first set of devices associated with a first user. The first set of devices share deterministic user identifiers specific to the first user. The analytics computing system also identifies a probabilistic link between a device in the first set of devices and additional devices. The probabilistic link indicates common usage patterns between two devices. Based on the probabilistic link, the analytics computing system generates a data structure that includes the deterministic device cluster and the additional devices.
Information query
Patent Agency Ranking
0/0