Methods and apparatus for enabling upgrading of a television (TV) device that is connectable to an internet protocol TV (IPTV) system including an operator system and a TV manufacturer system are described. The upgrading is based on a token object and verifies a requested upgrading of the TV device. A token object is generated at the TV manufacturer system in response to receiving a request for upgrading from the TV device, and delivered to the TV device, thus enabling the TV device to complete the requested upgrading process due to possessing a valid token. A TV device, an operator system, and a TV manufacturer system adapted to execute the suggested methods are also provided.